KindlingOS

Your customers are your best growth channel.

Kindling turns real customers into paid advocates who create authentic content on LinkedIn, X, and YouTube. Not influencers. Not agencies. The people who actually use your product.

The old playbook is dead. Authentic advocacy is what scales.

Branded content gets ignored

B2B buyers do their real research in the dark funnel. LinkedIn posts, X threads, YouTube walkthroughs. They trust people, not logos.

The incumbents got acquired by PE

Influitive, the 14-year market leader, was acquired by ESW Capital. Staff layoffs followed. Customers are looking for alternatives. The window is wide open.

Compensation drives consistency

Automated bi-weekly payouts via Stripe. Advocates know exactly what they earn. Transparent rates published upfront. No guessing, no delayed rewards.

The Kindling advantage
$299
Per month. No contracts, no commitments. Cancel anytime.
15 min
From signup to your first advocacy program running live.
3
Platforms tracked. LinkedIn, X, and YouTube content in one dashboard.

How it works

01

Recruit

Branded signup page with transparent rates. Your happiest customers apply to become advocates.

02

Create

Advocates post authentic content about your product on their own social channels. Real experiences, real reach.

03

Track

Dashboard measures impressions, CPM efficiency, and spend across all platforms. Every dollar accountable.

04

Pay

Automated bi-weekly Stripe payouts. Post caps and spending limits keep programs on budget.

Your best marketing asset isn't content. It's people.

Kindling is building the infrastructure that turns customer love into a scalable, measurable growth channel for B2B SaaS.